Clare Birchall is Reader in Contemporary Culture, King’s College London. She is the author of Shareveillance: The Dangers of Openly Sharing and Covertly Collecting Data and Knowledge Goes Pop: From Conspiracy Theory to Gossip. She is also co-editor of New Cultural Studies: Adventures in Theory. Her next book, Postsecrecy: The Politics of Openness and Opacity in the Digital Age will be published next year.